Investing in the Convergence Of Supports and Technology

K Sports Capital is an investment strategy that is part of KRF Capital, an Alternative Investment Manager with expertise in private equity, credit, project finance, tech, sports, real estate and real assets investing globally across the US, Europe and Latin America.

K Sports is dedicated to the professional sports industry and sports franchise owners. Our mission is to partner with owners and leagues to increase liquidity and financial flexibility for ownership groups using a collaborative, thought partner approach.

Focus on finding investments with long term growth potential and the ability to scale and thrive through market cycles.

We have the flexibility to invest in both majority and minority stakes in professional sports franchises and provides customized liquidity and passive growth capital solutions to sports franchise control owners and governors.

Our team is uniquely positioned to execute this strategy, we have technological, operational, and access to capital and strategic partners. We enhance and evolve content delivery to fans while layering in B2B revenue opportunities, data and performance analysis with the use of sports technology.

Soccer

Tennis

Rugby

Baseball

Basketball

Cricket

Investment Creates Solutions
and Growth

The ﬁrst and only turnkey, end-to-end, live streaming solution, ticketing, event campaign, digital,
wearables, analytics, gaming and software solutions. The sports technology and software markets
are rapidly growing in all geographies and applications

K Sports Capital has forged strategic partnerships and investments with:

State of the art AI camera companies
Streaming companies
Betting companies
Digital - creation of Digital images
Cost eﬀective, high quality content creation
Robust branded (white-label) digital platforms
An enterprise-grade white label platform
The best in-class on demand and live streaming technology

Worth and Stability Is Measured By:

Portfolio Strategy

Understanding fan segments: Fanatics/Casual fans? Followers (with fanatics providing maximum revenue – contribute 21-30% of the current revenue)
Fan Partnerships
Creating lifestyle brands
Subscription based fan offerings
Commercial Partnerships based on fan needs (food, travel)
Fan interaction with clubs/players
Fan partners representing interests of team/club: Influencers, Content creators, Promoters etc.

Well-defined Specter Strategy

Paid content plays
Premium access to subscriptions
Virtual experiences
Maximizing global outreach thus increasing audience engagement

Cash Generative Assets

Providing readily accessible digital payments to encourage impulsive splurging on merchandise and other available purchasable items
Brand partnerships for mutual gains
On-spot utilization of fan loyalty (studies show this can gain for up to $700M or more)
Modifying the one size fits all (levels of interest and engagement outside of the club) approach and giving into analysis to curate personalized fan partnerships
Pre-order of merchandise, food and beverages and having them delivered to your seat on matchday.

Philosophy and Approach to Capital
Raise Process:

Strategy

From idea generation to final execution, we are involved in all stages of a transaction
Identify appropriate financing solutions for your capital structure and any corporate or fund level requirements
Leverage our M&A and underwriting expertise
Access the equity and debt capital markets across the spectrum to structure and negotiate optimal solutions
Model and stress test proposed structures, create a matrix to compare investor proposals

Sourcing

Leverage access to our wide network across geographies and sectors to introduce a large panel of investors
Negotiate competitive solutions focused on promoting growth and scale
Source capital from Commercial and Investment banks, Financial sponsors, SWF, Family offices, Pensions and Insurers, and Strategic and Venture Investors
Conduct customized processes matching the right capital and structure solutions
Manage the investment process and execution from sourcing, underwriting, investment committee, approval, financing and asset management
Obtain competitive bids from legal counsel for the transaction

Structuring

Our experience as lender and borrower allows us to advise you on the optimal structure and term sheet negotiations
With direct access to key decision makers and our wide network, we create competitive tension to achieve the best terms
Dedicated team assists with financial modeling, scenario testing, and analysis of term sheet economics
Strategize with clients on structure, financing, pricing of a proposed transaction to achieve a successful negotiation and close
Work with rating agencies, institutional debt investors and banks to structure the best facility

Execution

Coordinate communication and documentation between lenders and lawyers
Consult with clients on key commercial decisions
Drive negotiation, track changes to term sheet via loan documentation process, and provide a deal bible post closing
Negotiate flexibility in documentation by negotiating minimal potential convent breaches or Events of Default
Maintenance of optimal terms via amendments, refinancing, mitigating prepayment penalties
Work closely with clients to streamline closing logistics and ensure a timely close

We Need to Re-think Why Our
Businesses Need to Adapt

Lack of Industry Isn’t Killing The Sports industry

Not fully utilizing relationships and value exchange across the industry is